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Featured coverage
Named and quoted in national press as a leading voice in higher education social media.
To Reach Gen-Z Students, Colleges Meet Them Where They Are — on TikTok
An in-depth profile of how UF became a collegiate TikTok trailblazer under Sanders' leadership — from pouring Gatorade on a sidewalk to get the perfect reflection shot, to building a "TikTok army" of student creators and having a university president become the first university president on TikTok.
Colleges Need Influencers, but Do Influencers Need College?
Sanders is quoted as a leading practitioner on the philosophy of authentic social media — explaining why UF deliberately avoids co-opting student content for recruitment, and why organic community storytelling is more valuable than polished official content.
Industry recognition
U of F was one of the first higher ed institutions to have an official TikTok account, @uf. Kent Fuchs was the first university president to become a TikToker. The account has been like a case study in how to adapt to a new social medium.
University of Florida was one of the first HEIs to embrace TikTok and was the first verified university account. Cue lots of fun and welcoming content.
Throughout the year colleges can use TikTok as a way to share campus culture and create fun and funny content. RaiseMe Partner University of Florida was one of the first colleges to use TikTok, and is known for its innovative approaches on the platform.
President Kent Fuchs is becoming a TikTok star on @UF's account. Beyond that, University of Florida does a great job of hopping on trends, highlighting campus culture and student life, celebrating alumni, and so much more.
While it does well on every major social media platform, UF is especially noteworthy for mastering Giphy and TikTok, thereby meeting prospects where they are and posting content uniquely designed for young audiences.
While an engaging social media presence is now expected of universities, not all of them are created equal. The University of Florida soars above the rest with its clever, fun and humorous Facebook page. UF has gotten creative with videos recorded on Zoom.
In addition to posts about campus events, UF's primary Facebook page publishes video series like UF Stories, which highlights individual students, and Cheryl '77, which tells the story of a mysterious love note written in concrete on the side of a campus building.
About 100 UF faculty and staff members were invited to a pig roast at the Earl and Christy Powell University House as a reward for their engagement on social media — invites sent to faculty and staff who are active on Twitter and have shared something about the university.
Awards