Based social media pro.
Based in Menlo Park, California.

I wasn't sure what to put here. You should already have my resume, so instead of adding noise, let's find out if I'm a good fit or a red flag?

Things I won't do:

— mistake a beautiful Instagram grid for a strategy
— jump on a trend without understanding intent
— expect success without putting in the work
— dodge blame if something misses the mark
— remain silent when asked for ideas

Things I will do:

Ask the president of the university to act sad and eat a sandwich on a random bench on campus. Why? To show the students on spring break that their president misses them.
UF President sitting on a bench eating a sandwich, being shown the Sad Keanu meme

Let numbers motivate not dictate

I love analytics, especially real-time data for agility and benchmarking for growth. But I also trust intuition and the magic of the unexpected. TikTok is a perfect example — we were there before our community knew it existed. The early numbers said abandon it. The gut said give it time. We stayed, we learned, we became the university others were chasing.

AMA presentation

My philosophy... a personal manifesto? Nah, just vibes.

Not having fun cooking it? Don't expect others to enjoy eating it.
Do the job right and your community should make the job obsolete.
Social doesn't sleep. Opportunities are born at night and on weekends.
Show and tell doesn't always make the audience think and feel.
People are awesome, people are assholes. Don't water the weeds.

#winning

I like to play. And I play to win. It's not just achieving unrealistic goals at work, it's the little things like chicken wings. I've entered and won THE BLAZIN' CHALLENGE® at Buffalo Wild Wings twice (once during a layover at ATL before catching a two-hour flight, if I land an interview I can tell you all about it).

Buffalo Wild Wings Blazin' Challenge

Food for thought

I purchased an #officegriddle in 2011 and quickly realized it unlocked new collaborations at work. Starting the day with a team breakfast, celebrating victories with quesadillas or just making someone's day a bit brighter with an unexpected grilled cheese... the communal nature of sharing a meal has a lot in common with great social: it builds trust, connection and cooperation.

Office griddle
🎉 congrats on making it this far!!!

Your thoroughness has unlocked links to Todd's social accounts.

(you would have found them anyway)

TikTok X Instagram

Career

2021 – 2023
Creative Director
University of Florida
2019 – 2021
Senior Director of Innovation and Engagement
University of Florida
2018 – 2021
Adjunct Lecturer, College of Journalism
University of Florida
2014 – 2019
Director of Digital Communications and Social Media
University of Florida
2013 – 2014
Director of Social Media
University of Wisconsin–Green Bay
2014
Adjunct Instructor, Art & Design
University of Wisconsin–Green Bay
2011 – 2013
Social Media Specialist
University of Wisconsin–Green Bay
2002 – 2011
Student Affairs Webmaster
University of Wisconsin–Green Bay

By the numbers

17+ years in social media
2X inaugural Director of Social Media
2M+ followers built at UF
7B GIF views on Giphy
3 CASE Circle of Excellence medals
1 car won on Twitter

Selected presentations

2019
Storytime: How to Stay Fresh in an Ever-Changing World
UCDA Design Summit · Savannah, GA
2019
Tipping Over the Toolbox
UCDA Design Summit · Savannah, GA
2018
The Numbers Game
AMA Symposium for the Marketing of Higher Education · Orlando, FL
2013
Humanizing the Brand keynote
PSEWEB Conference · Vancouver, BC
2013
Authenticity in the Use of Social Media as Organizations
WiscNet Future Technologies Conference · Madison, WI
2012
Social Web Magic Explained
Leveraging Technology to Support Students, Faculty & Staff · Los Altos Hills, CA
2008
Vlogging Student Life Events — The Sequel
HighEdWeb Infinite Solutions · Springfield, MO
2007
Vlogging Student Life Events
Increasing Enrollment and Retention via Technology · Boulder, CO