I fell in love with social media before it had a job title. By the time it finally did, I was teaching the class.*

Inaugural Director of Social Media at two universities. Recognized in Wired and The Chronicle of Higher Education. Work that's so viral it ends up in a CDC study, so relatable it's top of mind at commencement, and so prestigious it's worthy of the President's Office.

From 500K to 2M Quadrupled UF's social following
Won a car ...on a social network that no longer exists read more → First on TikTok First university verified on the platform read more →
Work
Student wearing a mask on the UF campus
#GatorsWearMasks
81M impressions. 98% mask compliance. A CDC study confirmed it worked.
 Close-up of a Greetings from Gainesville postcard
Greetings from Gainesville
A postcard activation that reached 41 states and 34 countries.
 Students voting at the Gallery 1853 pop-up art show
Gallery 1853
Photos on social that became a real art show, a book and a display in the President's Office.
 LED display truck in Miami for the Orange Bowl Blitz campaign
Orange Bowl Blitz
LED trucks, billboards and a real-time stream of UGC generating 1.1M Twitter impressions in 24 hours.
 Albert the Alligator GIF mascot
GIFs FTW!
7 billion GIF views, outpacing Google, Nike, Facebook, Starbucks and Taco Bell on Giphy.
 Todd Sanders with the Mercedes-Benz won in the Tweet Race
Tweet Race
Defeated Serena Williams. Raised $50K for St. Jude. Won a car on Twitter.
The Chronicle of Higher Education
" Believe it or not, Todd Sanders is a pro at this.
Read the press →

*Playing on social since 2005, adjunct professor since 2014.

Learn more about Todd